customer relations management made easy
"The ability to easily and automatically merge
specific information in order to create one-to-one personal messages is exactly what
your clientele expect and deserve."
-- Wade Bruendl
Vice-President, Boeing Wichita Credit Union, Wichita, KS
There's no magic to good customer relations. It entails little more than insuring that every transaction be simple, quick, polite and accurate. In that regard, one of the most important things that you can do for a client is to keep them informed of their current status.
When email is used judiciously and with concern for the recipient, it has an enormous potential to become a mechanism to greatly increase customer loyalty and satisfaction.
A few companies are already doing this with extraordinary success: Amazon.com, Ebay, Southwest Airlines, Expedia.com and Dell Computer. Amazon is especially worth noting. For four years running now, Amazon.com has received the very highest customer satisfaction ratings ever received by any service organization, with each year being better than the last.
If you've ever ordered a book from Amazon, you received a confirmation email of that order in just a few minutes. A day or so later, when the book shipped, you received another email telling you of the shipment, giving you the shipment method and the tracking numbers. Or, if there was a delay in the shipment, Amazon notified you as to the extent of the problem and the expected new ship date.
The intent of CUSoon, in a single sentence, is to convert your organization into Amazon.com for $2500.
CUSoon's email has been designed to contain highly specific information that will be valuable to the recipient that would only be sent when it is known to be of some use to him.
Because of these values, CUSoon has broad applicability to a wide variety of organizations, most especially financial institutions, manufacturers, universities and colleges.
Presume for the moment that you operate a financial institution, a bank or a credit union. The emails that you might create with CUSoon are:
But far more important than reducing your costs of operation, these notices bind your customers to you. They keep your clients informed as to their immediate status and what actions they might have to take to avoid unnecessary charges. Information, even bad news, is always far more valuable when delivered promptly, especially when it works to minimize customer confusion. This is a level of service that you couldn't have provided in the past, but you're going to find it quite easy now with CUSoon.
CUSoon has been designed with these criteria in mind:
The PC that you use may be a dedicated machine in your computer room, or it may be a PC on anyone's desk, used for other work. CUSoon will not consume a significant percentage of the machine's processing power.
Because CUSoon is internal to your organization, you have total control over its activities, providing you with an extraordinary level of flexibility with almost no increase in complexity of operation. Nor does CUSoon incur any day-to-day costs, as would be associated with outsourced solutions. Its daily operational costs truly are zero.
A brief summary of CUSoon's method of operation is presented in the technical fact sheet:
Instructions outlining the process of programming CUSoon appear here:
Although your license will allow you to run CUSoon on as many PCs as you wish, you will probably never want to run it on more than one PC at a time.
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